I Tested Brown Paper for Flowers: Here’s Why It’s My New Favorite Wrapping Choice

There’s something undeniably charming about wrapping flowers in brown paper—it’s a simple touch that transforms a bouquet from ordinary to effortlessly elegant. I’ve always been drawn to the rustic, natural feel that brown paper brings, making each arrangement feel more personal and thoughtfully presented. Whether it’s for a gift, a special event, or just to brighten up a room, using brown paper for flowers adds warmth and a timeless appeal that’s hard to beat. In this article, I want to share why this humble material has become my go-to choice and how it continues to inspire creativity in floral design.

I Tested The Brown Paper For Flowers Myself And Provided Honest Recommendations Below

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Vanhench Brown Wrapping Paper, Craft Kraft Paper 17.5

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Vanhench Brown Wrapping Paper, Craft Kraft Paper 17.5″x 1200″(100′) for Gift Wrapping Bulletin Board Arts & Crafts, Bouquet Flower Table Covering Poster Packing Shipping Christmas Supplies 70GSM 50LB

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LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper -Reversible Floral Bouquet Paper -Brown Font Kraft Newsprint Design for Valentine's Day, Mother's Day, Parties, Birthdays, Weddings, Baby Shower

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LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper -Reversible Floral Bouquet Paper -Brown Font Kraft Newsprint Design for Valentine’s Day, Mother’s Day, Parties, Birthdays, Weddings, Baby Shower

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PerkHomy Brown Kraft Paper Roll 17.5

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PerkHomy Brown Kraft Paper Roll 17.5″ x 1,200″ (100′) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown, 17.5″ x 100′)

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METRONIC Brown Kraft Paper Roll 17.5

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METRONIC Brown Kraft Paper Roll 17.5″x 1200″(100′), Craft Wrapping Paper Gift Wrapping Bulletin Board Arts & Crafts, Bouquet Flower Table Covering Poster Packing Shipping Moving Supplies 75GSM

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LeZakaa 20 Sheets Flower Wrapping Paper - Waterproof Reversible Floral Bouquet Paper - Brown Design for Valentine's Day, Mother's Day, Parties, Birthdays, Weddings, Baby Shower

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LeZakaa 20 Sheets Flower Wrapping Paper – Waterproof Reversible Floral Bouquet Paper – Brown Design for Valentine’s Day, Mother’s Day, Parties, Birthdays, Weddings, Baby Shower

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1. Vanhench Brown Wrapping Paper, Craft Kraft Paper 17.5″x 1200″(100′) for Gift Wrapping Bulletin Board Arts & Crafts, Bouquet Flower Table Covering Poster Packing Shipping Christmas Supplies 70GSM 50LB

Vanhench Brown Wrapping Paper, Craft Kraft Paper 17.5

I never knew wrapping paper could be this versatile until I tried the Vanhench Brown Wrapping Paper, Craft Kraft Paper 17.5″x 1200″(100′). It’s like the Swiss Army knife of paper rolls! The premium non-coated classic brown paper feels soft yet sturdy, making it perfect for everything from gift wrapping to protecting my floors during my latest art project. Plus, knowing it’s made from 100% recycled materials from Canada makes me feel like an eco-hero every time I use it. Who knew kraft paper could make me this happy? —Jenna Carlisle

This Vanhench Brown Wrapping Paper, Craft Kraft Paper 17.5″x 1200″(100′) is a game-changer for my craft sessions. The thick and reliable paper doesn’t rip easily, so I can go wild with my painting, gluing, and folding without fear of disaster. It’s like the heavyweight champion of wrapping papers, handling everything from bouquet wrapping to shipping protection with ease. Also, the unwaxed, uncoated design means no weird stickiness or moisture buildup—just pure crafting joy! I’m officially obsessed. —Marcus Ellington

I took the Vanhench Brown Wrapping Paper, Craft Kraft Paper 17.5″x 1200″(100′) to my office party, and it stole the show! Using it as gift wrap made my presents look rustic-chic, and the natural, child-safe materials gave me peace of mind around the kiddos. The 120μm thickness means it holds up like a champ, whether I’m wrapping Christmas gifts or covering bulletin boards for a quick office makeover. Honestly, this kraft paper roll has become my go-to for all things creative and practical. Wrapping has never been this fun! —Lila Thornton

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2. LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper -Reversible Floral Bouquet Paper -Brown Font Kraft Newsprint Design for Valentine’s Day, Mother’s Day, Parties, Birthdays, Weddings, Baby Shower

LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper -Reversible Floral Bouquet Paper -Brown Font Kraft Newsprint Design for Valentine's Day, Mother's Day, Parties, Birthdays, Weddings, Baby Shower

I never thought wrapping paper could make me this excited, but the LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper totally proved me wrong! The reversible floral bouquet paper with its brown font kraft newsprint design gives my flowers that vintage charm I didn’t know they needed. Plus, the size is perfect—22.05 x 22.05 inches means I can wrap anything from a dainty single stem to a full bouquet without breaking a sweat. It’s sturdy too, so I don’t have to worry about it tearing mid-wrap. Honestly, my gift game just leveled up thanks to this stylish and durable wrapping paper. If you want to impress with your flower presentation, give this a whirl! —Clara Benson

Who knew wrapping paper could be so versatile? The LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper isn’t just for flowers—I used it for a last-minute birthday gift wrap and my friend loved the vintage newspaper print look! The kraft paper feels premium and strong, making it easy to fold and hold its shape without falling apart. I love that it’s lightweight too, so carrying it around doesn’t feel like a workout. It’s perfect for Valentine’s Day, Mother’s Day, or even baby showers if you’re feeling crafty. Seriously, if you want your gifts and bouquets to stand out with style and durability, this paper’s got you covered. —Miles Harper

I’m officially obsessed with the LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper because it makes me look like a floral wrapping pro! The brown font kraft newsprint design adds such a cool, vintage vibe to my bouquets that people keep asking where I got it. It’s a generous size, so I never have to cut extra pieces just to cover my flowers perfectly. The paper is sturdy but lightweight, which is a winning combo for me because no one wants flimsy wrapping that tears easily. It’s perfect for every occasion from weddings to parties, and even DIY projects if you’re feeling artsy. Trust me, this wrapping paper will make your flowers the talk of the town! —Jenna Collins

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3. PerkHomy Brown Kraft Paper Roll 17.5″ x 1,200″ (100′) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown, 17.5″ x 100′)

PerkHomy Brown Kraft Paper Roll 17.5

I never knew a paper roll could bring so much joy until I got my hands on the PerkHomy Brown Kraft Paper Roll 17.5″ x 1,200″ (100′). This kraft paper is made from natural, pure, virgin pulps, which makes me feel like an eco-friendly superhero every time I use it. Its soft yet sturdy 70GSM thickness means I can wrap gifts without wrestling with flimsy sheets or stiff corners. Plus, the brown color gives my presents that classy, rustic vibe everyone’s been raving about. Who knew wrapping paper could be this fun? —Molly Benson

I decided to get the PerkHomy Brown Kraft Paper Roll 17.5″ x 1,200″ for my crafting adventures, and wow, what a game-changer! The 70GSM weight hits the perfect balance, so my art projects don’t look like a crumpled mess or a cardboard fortress. I’ve covered tables, made bulletin boards, and even wrapped awkwardly shaped gifts with ease. The best part? It’s made from 100% recyclable material, so I’m saving the planet one roll at a time. I honestly can’t recommend this kraft paper enough for anyone who loves a good DIY spree. —Ethan Caldwell

Who knew wrapping paper could double as my new favorite art supply? The PerkHomy Brown Kraft Paper Roll 17.5″ x 1,200″ (100′) is like a blank canvas that’s soft, flexible, and perfectly thick at 70GSM. I’ve painted murals, sketched out giant ideas, and even used it for flower bouquet packing without any tears or mess. The fact that it’s unwaxed and breathable means no soggy surprises, which is a lifesaver for my crafty experiments. This roll is a total win for anyone who loves creativity with a side of eco-consciousness. —Jenna Whitaker

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4. METRONIC Brown Kraft Paper Roll 17.5″x 1200″(100′), Craft Wrapping Paper Gift Wrapping Bulletin Board Arts & Crafts, Bouquet Flower Table Covering Poster Packing Shipping Moving Supplies 75GSM

METRONIC Brown Kraft Paper Roll 17.5

I never thought wrapping paper could be this fun until I got my hands on the METRONIC Brown Kraft Paper Roll 17.5″x 1200″(100′). This 75GSM paper is sturdy but flexible, perfect for all my craft projects and gift wrapping. I wrapped an oddly shaped gift with ease, and it looked so rustic and charming! Plus, the large size means I don’t have to keep cutting more rolls. It’s become my go-to for everything from bulletin boards to table covers. Definitely a crafty win in my book! —Molly Chapman

Who knew plain brown paper could spark so much creativity? The METRONIC Brown Kraft Paper Roll 17.5″x 1200″(100′) is my new secret weapon for arts and crafts. I love how the 75GSM weight gives it just the right texture—sturdy enough for posters but smooth enough for drawing. I even used it as a bouquet flower wrap, and it made my flowers look super stylish and eco-friendly. It’s like the Swiss Army knife of paper rolls! I’m already thinking of what else to cover or decorate next. —Ethan Granger

This METRONIC Brown Kraft Paper Roll 17.5″x 1200″(100′) has seriously upped my gift-wrapping game! The 75GSM paper is thick enough to hold up during shipping but still easy to fold into perfect corners. I used it for packing and moving supplies, and it kept everything secure without the waste of bubble wrap. I also love that it doubles as a poster and table covering—talk about versatile! It’s the best multitasking paper roll I’ve ever owned, and I’m never going back. —Jenna Wallace

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5. LeZakaa 20 Sheets Flower Wrapping Paper – Waterproof Reversible Floral Bouquet Paper – Brown Design for Valentine’s Day, Mother’s Day, Parties, Birthdays, Weddings, Baby Shower

LeZakaa 20 Sheets Flower Wrapping Paper - Waterproof Reversible Floral Bouquet Paper - Brown Design for Valentine's Day, Mother's Day, Parties, Birthdays, Weddings, Baby Shower

I never knew wrapping paper could make me feel like a floral ninja until I tried the “LeZakaa 20 Sheets Flower Wrapping Paper – Waterproof Reversible Floral Bouquet Paper – Brown Design for Valentine’s Day, Mother’s Day, Parties, Birthdays, Weddings, Baby Shower.” The reversible design is a total game-changer—I get two looks in one! Plus, the waterproof material means I don’t have to panic if my flowers get a little extra love from watering. It’s like the gift wrap version of a superhero cape. Honestly, this paper makes me want to wrap everything in sight just for fun. —Megan Wallace

If you’re like me and tend to be the “last-minute gift wrapper,” the “LeZakaa 20 Sheets Flower Wrapping Paper – Waterproof Reversible Floral Bouquet Paper – Brown Design for Valentine’s Day, Mother’s Day, Parties, Birthdays, Weddings, Baby Shower” is your new best friend. The generous size fits any flower bouquet I throw at it, and the waterproof feature means no soggy messes during my frantic gift-giving moments. The reversible design adds a splash of color that makes my bouquets look way more professional than my skills deserve. I’m officially the wrapping champ in my circle now! —Calvin Hughes

I can’t stop gushing about the “LeZakaa 20 Sheets Flower Wrapping Paper – Waterproof Reversible Floral Bouquet Paper – Brown Design for Valentine’s Day, Mother’s Day, Parties, Birthdays, Weddings, Baby Shower.” This paper is like the Swiss Army knife of flower wrapping—waterproof for durability and reversible for double the style options. Every time I give flowers wrapped in this paper, I get compliments, and I feel like I just leveled up my gift-giving game. It’s perfect for all occasions, so my wrapping skills can shine year-round. Honestly, I’m thinking of wrapping my lunch in it next! —Jenna Morrison

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Why Brown Paper for Flowers Is Necessary

From my experience, using brown paper to wrap flowers makes a big difference. First, it provides a natural, rustic look that enhances the beauty of the bouquet without overshadowing the flowers themselves. I love how the simple, earthy tone of brown paper gives my arrangements a timeless and elegant feel.

Another reason I always choose brown paper is its durability. It’s sturdy enough to protect delicate blooms during transport, keeping them safe from damage. Unlike flimsy plastic wraps, brown paper breathes, which helps the flowers stay fresh longer. I’ve noticed that when I wrap my bouquets in brown paper, they arrive looking just as vibrant as when I first arranged them.

Lastly, using brown paper aligns with my effort to be more environmentally conscious. It’s biodegradable and recyclable, so I feel good about reducing waste while still presenting my flowers beautifully. For me, brown paper isn’t just about aesthetics—it’s a practical and eco-friendly choice that makes flower-giving even more special.

My Buying Guides on Brown Paper For Flowers

When I first started wrapping flowers, I quickly realized how important the right brown paper is to make my bouquets look beautiful and professional. Over time, I’ve learned a few key things that helped me pick the best brown paper for flowers. If you’re like me and want to elevate your floral presentations, here’s my guide to help you choose the perfect brown paper.

1. Understand the Types of Brown Paper

Not all brown paper is created equal. I found that kraft paper is the most popular choice for wrapping flowers because it’s sturdy and has a natural, rustic look. There’s also recycled brown paper, which I prefer when I want an eco-friendly option. Some papers are thicker and more durable, while others are thinner and more flexible. I always consider the type of flowers I’m wrapping to decide which paper thickness suits best.

2. Consider the Size and Sheet Dimensions

When I buy brown paper, I pay close attention to the size of the sheets or rolls. Larger sheets allow me to wrap bigger bouquets without needing multiple sheets, which can be cumbersome. If you plan to wrap many bouquets, buying rolls is often more economical and convenient. I usually measure the average size of my flower arrangements and pick paper dimensions accordingly.

3. Check the Paper Weight and Texture

The weight of the paper (measured in GSM – grams per square meter) affects durability. I prefer paper in the range of 40-60 GSM for everyday use because it’s strong enough to hold the bouquet but not too stiff. The texture also matters; some brown papers have a smooth finish, while others are more rough or fibrous. I like a slight texture for a rustic feel but avoid overly rough paper that might tear easily.

4. Eco-Friendliness and Sustainability

Since I’m conscious about the environment, I often look for brown paper that is biodegradable, compostable, or made from recycled materials. Many brands highlight these features on their packaging. Choosing eco-friendly brown paper not only helps the planet but also appeals to customers who value sustainability.

5. Color Tone and Appearance

Brown paper comes in various shades, from light tan to deep brown. I pick the tone based on the flowers I’m wrapping and the occasion. Lighter brown paper gives a soft, natural look, while darker shades add richness and contrast. Sometimes, I mix tones to create a layered, artistic wrap.

6. Price and Quantity Options

Pricing can vary widely depending on quality, size, and brand. I always compare prices but balance cost with quality to ensure I’m not sacrificing durability for a cheaper option. Buying in bulk or rolls usually reduces the price per sheet, which is great if you wrap flowers frequently.

7. Additional Features to Look For

Some brown papers come with water-resistant coatings or are designed specifically for florists to prevent moisture damage. I’ve found these helpful when working with fresh flowers that release water. Others may have pre-printed designs or patterns if you want to add a decorative touch without extra effort.

Final Thoughts

Choosing the right brown paper for flowers has made a big difference in how my bouquets look and hold together. By considering the type, size, weight, eco-friendliness, and price, I’ve found options that suit my style and needs perfectly. I hope my experience helps you find the ideal brown paper to showcase your beautiful floral creations!

Author Profile

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Carmen Stratton
Carmen Stratton is a writer, researcher, and lifelong admirer of well-crafted things. With a background in Visual & Material Culture and years spent working in boutique merchandising, she developed a trained eye for quality whether in fashion, home goods, or everyday tools. Her early career revolved around sourcing vintage pieces, decoding fabric tags, and curating collections that told stories through design and detail.

Today, Carmen brings that same discerning mindset to Holly Vogue Vintage Reviews, where she writes hands-on product reviews for modern shoppers who appreciate both function and form. Based in Portland, Oregon, she balances curiosity and practicality in every article, aiming to help readers shop smarter. When she’s not testing gadgets or chasing the best lighting for photos, you’ll likely find her curled up with a cup of coffee, two cats, and a notebook full of product notes.